Our Philosophy & Vision

Snorkel is proud to have a passionate and dedicated leadership team, who bring unmatched levels of industry experience to the business. Learn more about their vision below.

Art Moore

Art Moore (1924-2019)
Founder

Snorkel was founded in 1959 to sell aerial firefighting equipment produced by Pitman Manufacturing Co., a company I had started with my friend, Ray Pitman. Little did I know that our designs would help shape entire industries.

Our history has changed quite a bit over the years, but one thing is still the same. It has always been the Snorkel philosophy to listen to our customers and to "keep it simple." Our machines are built for the customer and also by the customer with designs that are reliable, robust and adaptable to industry needs.

Passion and drive may have formed the foundation of Snorkel, but it was the work of dedicated employees and the input of our customers who helped grow the company into what it is today. Not the least of whom to thank is long-time customer, and now owner of Snorkel, Don Ahern, who I am proud to have carry on our legacy.

 

Don Ahern

Don Ahern
Owner

I had long admired Art Moore, the founder of Snorkel and a true pioneer in the field of aerial work platforms. Art has served as a tremendous mentor over the years, and I am humbled to be the next leader of Snorkel.

Beginning my career as an equipment rental company and dealer 40 years ago is what established my roots in the high reach equipment market. My own experience has helped me gain a thorough understanding of the industry. This is something I’d like to pass down to Snorkel customers. As a manufacturer, the customer perspective serves as my foundation to produce and deliver quality products.

For me, taking over the helm for Snorkel comes full circle. Our mission is to combine Snorkel's rich history of achieving industry firsts with modern engineering to build a global brand of best-in-class aerial work platforms. I’m personally committed to continuing to deliver reliable products, excellent service and parts availability to Snorkel customers.

 

Matthew Elvin

Matthew Elvin
CEO

At Snorkel, we are fully vested in providing top to bottom solutions for the work at height industry. Every step forward we take is dedicated to supplying a full spectrum of customer support from reliable equipment performance to comprehensive sales and services.

Snorkel is and always has been committed to quality. Customer-centric designs remain at the forefront of our engineering. From the very first Snorkel to the latest model, each innovation is designed to maximize safety, productivity and deliver reliable performance, every time.

As with our equipment, doing business with Snorkel should be simple. Our organization is structured around listening to our customers. This is what drives every facet of our company, from engineering to equipment services. To provide the most comprehensive level of support, Snorkel makes it a top priority to be responsive in order to grow and evolve with our customers.

 

Learn more about our 60 year history and our vision for the future here.